For media inquiries or additional information, please contact us at info@24fpsproductions.com
Genre
Corporate | Industrial: Sales Tool
Episodes | Running Time
1 X 10
DEscription
Create a 5-10 minute behind-the-scenes video for Canon U.S.A. that showcases the Canon XL1s being used to make a nationally broadcast 30 second TV commercial.
Working with Videograf and Werwa Enterprises, 24fps Productions helped to create and edit a storyline featuring interviews with the commercial's ASC cinematographer, Jonathan Schwartzman (Seabiscuit), and its Director Jontathan David; with behind-the-scenes footage of the production, motion control work, and visual effects.
The resulting video brings the viewer into the world of commercial filmmaking where they see how the XL1s digital video camera, with its open architecture, is able to achieve the artistic and creative vision of top professionals, while maintaining substantial cost savings.
The video was shown on the Canon website, by video dealers, in trade-show booths, and as a DVD give-away.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #41 on the Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2002, with global revenues of $24.5 billion. Canon U.S.A. employs approximately 11,000 people at over 30 locations. For more information, visit www.usa.canon.com.
Additional Information
For additional information, contact us at:
info@24fpsproductions.com