Fine Cooking Video Stretegy

Taunton Press

Created a comprehensive video strategy for Fine Cooking, one of Taunton Press’s premiere publications.

The engagement comprised of:

  • Discovery phase, including; existing collateral inventory and ROI performance assessment;
  • KPI and SWOT analysis, SEO and Social performance audit;
  • Television series contract analysis;
  • over 20 hours of internal and external interviews;
  • and a Solutions phase with the development of more than 15 custom solutions including a shift to content focus, branding, OTT, and an initial 12 Editorial Franchises.

Genre

Strategic Consulting, Legacy Publishing

Client

Taunton Press

Links

Fine Cooking

The Taunton Press