Fine Cooking Video Stretegy
Created a comprehensive video strategy for Fine Cooking, one of Taunton Press’s premiere publications.
The engagement comprised of:
- Discovery phase, including; existing collateral inventory and ROI performance assessment;
- KPI and SWOT analysis, SEO and Social performance audit;
- Television series contract analysis;
- over 20 hours of internal and external interviews;
- and a Solutions phase with the development of more than 15 custom solutions including a shift to content focus, branding, OTT, and an initial 12 Editorial Franchises.
Strategic Consulting, Legacy Publishing